Young entrepreneurs from, Jamaica bring their “Reggae Application” project to Kickstarter
Trendy Reggae connects musicians, djs, music promoters, producers and major brands through an online platform. Users will be able to engage new fans, discover new music and find gigs with Trendy Reggae. This web application is the creation of two young Computer Science graduates from University of Technology (UTECH), Tarique Smith and Calvin Brown. “We have both built wonderful applications and have worked with several Artistes, Djs, Producers and top brands in the past, however we were dissatisfied with the tradeoffs that we had to make between the available options and divide in the industry,” says Tarique. So one day they decided that there had to be a better solution for bridging the gap in the music industry. This led to the creation of the Trendy Reggae.
After several rounds of prototyping, they have created sleek and functional prototypes for their application and have tested their solutions with several industry players. It’s a project they’re very excited about. However, “we have funded the project entirely out of pocket with no investors and as we embark on this journey we ran into several roadblocks” says Calvin. Therefore, Tarique and Calvin have taken their idea to Kickstarter.com in an attempt to raise $8,000 in 30 days.
The conception of Trendy Reggae started in 2010 and later launched on March 1, 2012. “We were initially a social network for the music industry however our users wanted more than just another social network” says Calvin. After concluding our market research we’ve found that our users wanted to attract a wider audience as well as to receive more opportunities whilst building their brand and so we took it up on ourselves to redevelop Trendy Reggae with those objectives at the core of new business model.
Kickstarter campaigns operate under an “all-or-nothing” funding model so if the Trendy Reggae project doesn’t reach it’s goal at the end of 30 days then it might set us back tremendously. To follow their project, be sure to find them on Twitter (@TrendyReggae) and Facebook and spread the word to your social media networks. Consider donating as little as $1 to help their project come to life. If you decide to donate more, you might be among the first in the world to test and use the application as well as to be at the Launch event in Kingston.
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