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  • J Wray and Nephew set to “Rule” wine market with JAGRA

    Kingston, Jamaica: Friday June 5, marked the entry of J Wray and Nephew’s latest product in the wine market. The distillers and blenders at Wray and Nephew have created the ultimate wine... pun intended. The company’s new product JAGRA, with main ingredients Horny Goat Weed and Bois Bande, has aphrodisiac properties and is specifically created for persons to “rule it”. Blended by Joy Spence, Master Blender at J Wray and Nephew, Jagra is made with natural ingredients that have well documented aphrodisiac effects. Spence, who is the only woman of colour in the world who is a master blender, called on the properties of Horny Goat Weed and Bois Bande as the primary ingredients to create this smooth, potent drink. Horny Goat Weed, also known as ‘pleasure weed’ when consumed, has been proven to allow more blood to flow to genitals, while Bois Bande, popularly known as ‘hard wood’ is referred to as ‘nature’s aphrodisiac’, as its properties as a sexual enhancer. The result? A 200 ml bottle of nature’s power, loosens you up, puts you in the mood, and gets you and your partner ready to rule the dance, the stage and the bedroom.

  • Karlene Walters, Brand Development Consultant, at J Wray and Nephew, promises an experience like never before for first time users of the product. “All you have to do is take one sip. You’ll notice it’s unlike anything you’ve ever tasted, anything you’ve ever had. There’s nothing on the market like it, and we are coming to ‘rule it’,” Walters commented. With several other high quality and playful products in the wine and spirits portfolio, the team at J Wray and Nephew have already come up with sexy mixes to rule bars across the island, such as ‘Jaggering’, ‘Ruling Stone’ and ‘Thrill Mi’. ‘Jaggering’ is Jagra mixed with G-Force, ‘Ruling Stone’ is Jagra and Stones’ Ginger Wine and ‘Thrill Mi’ is Jagra with Red Label Wine. Speaking more about the drink, Walters commented that Jagra is “a smooth drink designed to intensify pleasurable moments for both male and female. With Jagra, you can Rule The World, Rule The Night, Rule The Stage, Rule The Dance... you can just rule anything.” Jagra, sold in 200ml glass bottle packaging is already in stores.

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