BACKAYARD Issue 25 First Look
Outline for BACKAYARD Issue 25
DESCRIPTION OF MAGAZINE
Since 2005, BACKAYARD Magazine has driven the Caribbean culture forward sponsoring and hosting events in New York, Miami, Japan, L.A., Kingston, London, Italy and Germany just to name a few. We have distributed more than 260,000 magazines across the Caribbean, Latin America, USA and Europe, and have maintained a readership of 400,000+ devoted reggae music fans and taste makers within that time.
The BAY brand has been synonymous with authenticity, Caribbean lifestyle and reggae culture since its inception, and maintains that same authenticity today! The brand’s ethos and UVP (Unique Value Proposition) has always been “Know Your Roots” – which acts as a call to action for all enthusiasts of the music and culture. It has remained this way for the last 13 years and now we are evolving.
If you are familiar with the publication, then more than likely you would have noticed our new look and feel. But what we are planning is far more interactive and, hopefully, important to your daily life. We at BACKAYARD are moving to creating more online unique content. In all possible platforms in the coming year we are going to deliver audio and visual treats to all who are interested. We are also looking to partner with some of the best influencers and content creators the world over as we look to continue bring to you the best quality we possibly can. Call it the BAY way. Please full joy this edition and don’t forget to check out @backayardlive
Projected segments for BAY Issue #25
Our first segment is the 1One Drop segment where we place the latest relevant plugs and announcements from around the world of Jamaican/Caribbean culture.
The next segment is our Games, Gadgets & Gear section. Brand new tech and services are the focus of this page.
For our Quick Plug section, we had the triumvirate of the intrepid BACKAYARD photographers (Cathy-Ann Small, Warren Mckane & Jik Reuben) go to Montego Bay to capture the two day stage show segment of the week long Reggae Sumfest festival.
For Good And Natural Jamaican Agriculture G.A.N.J.A, We spoke with Dwayne McKenzie, president of Epican, the first cannabis cafe in Kingston, to see if we could investigate the extent of the progress
we have seen with the relaxing of the marijuana laws.
In Early Access we look to profile Royal Blue another in the seemingly endless conveyor belt of Jamaican musical talent.
For the BAY: FEATURES we profile Kelissa, Deep Jahi, Shane O, Kabaka Pyramid and our cover artiste Damian Junior Gong Marley.
Studio Time is where we review the newest E.Ps, albums and singles. We also have our reggae & dancehall charts compiled by our music editor Philip Lobban (MusicPhill). This chart is a subsection of MusicPhill Reggae Show which can be heard on Roots FM on Wednesdays 5-6 pm.
Next our pages takes us to WWW? Where When Who which is our social pictorial segment. We will have photosets from both Agent Sasco’s Hope River launch and Spice’s Captured mixtape launch
And our final page is our PATOIS 876: How To Speak Jamaican. This is where we try to educate the uneducated about the colourful slangs and phrases that make up the Jamaican creole language.
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